Les Binet
Opinion
10 May 2020
•
As part of the WARC Guide to marketing in the COVID-19 recession, Les Binet, Group Head of Effectiveness at adam&eveDDB, explains why this recession is different and why the normal rules of business may not apply, at least for a while. This is an excerpt from Binet’s exclusive article ‘ Navigating COVID-19: survival, adaptation and recovery ’.
